Binderholz Hardwood Floors
Webshop content, 2015

Agency: Handschlag.io / Client: Binderholz.com
Tasks
3D Assets, Rendering, Compositing
Project Description
My job was to create photorealistic renderings of different types of hardwood floors and integrate them into real fotos. I camera-matched the perspective of each photo and created a rough digital replica of the three sets. Then I projected the fotos back onto the 3d geometry to receive correct shadows and reflections of the environment on the digital floors when rendering. So ultimately matching the real lighting of the scene was the key to ensure the best possible integration of the digital floors with the real life photograph.
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